A look into the impact close variant matching is having in Google Ads.
The PPC industry is currently awash with talk of machine learning & automation. In this 3 part blog series we’ll be outlining our view on the current state of automation and some
Many moons ago, I was an avid poker player. I like numbers and fast calculations and as such have carried this through into my working life and made a career in paid media
We’ve noticed something strange when reviewing our Auction Insights for one of our high value/CPC lead gen clients – a few “search engines” popped up as competitors on some core terms in recent months.