A look into the impact close variant matching is having in Google Ads.
The PPC industry is currently awash with talk of machine learning & automation. In this 3 part blog series we’ll be outlining our view on the current state of automation and some
We’ve noticed something strange when reviewing our Auction Insights for one of our high value/CPC lead gen clients – a few “search engines” popped up as competitors on some core terms in recent months.
Google rolled out its new “Click Share” metric across advertisers in February 2019, and since then we’ve been trying to figure out how we can use the metric to understand performance variances in our accounts.
TLDR: PPC is rarely a standalone channel. See how we can analyse Google Ads data to identify trends & added value from other marketing channels You can use data from your PPC campaigns