google tag manager Tracking Drift Chat Interactions in Google Analytics with Google Tag Manager Although GTM doesn’t support Drift tracking natively, we can build our own set of triggers and variables to measure conversation metrics (i.e.user replies, or chat box closed).
Google Tag Manager: What Is It and Why Should We Be Using It? It's essential to measure our users’ behaviour: Where do they click? What are they interested in? How do they interact with the content? The most popular choice for advertisers has been Google Analytics,
